Cases：Medical equipment manufacturer
Data-driven marketing promotion support
Comprehensive analysis of digital/analog data on marketing domains and support for the development of product sales strategies
We analyze a wide range of data, including purchasing data, questionnaire data, and web access logs, to develop effective marketing policies and improve sales efficiency. We use analysis results to shape the framework for effective B2B led nurturing and support the construction and reporting of the calculation logic of indices to be managed on an ongoing basis.
Services provided by LTS
- Consulting on data management methods for integrated analysis of data from each field
- Creation of insight to be applied to the business by applying statistical analysis and machine learning methods to the collected data
- Interpretation of data and proposal development based on marketing and digital marketing experiences, in addition to the presentation of data analysis results