Cases：Restaurant operator
Strategic use of customer questionnaire for marketing
Designing and analysis of customer questionnaires and creation of reports for use in planning marketing strategies
Overview
We created reports on marketing strategies and product strategies based on analysis results from the research design (questionnaire creation). After creation, these reports were sent to different locations across the country and are used by store management whenever necessary.
Services provided by LTS
- Objective hypothesis testing by analysts with statistical knowledge offering support in the research design phase as well as in conducting the analysis
- Creation of output to be used for strategies based on discussions of the questionnaire results between clients and consultants, who are well-versed in customer strategies